Company Timeline

Organic Garden

1942: Organic Farming and Gardening Launches


1950: Prevention Launches


1978: Rodale Acquires Bicycling

Men's Health

1988: Men's Health Launches

Home Remedies

1991: The Doctor's Book of Home Remedies Sells 2 Million Copies

Perfect Weight Loss

2000: Picture Perfect Weight Loss Becomes Rodale's First New York Times Bestseller

South Beach Diet

2003: The South Beach Diet Hits #1 on the New York Times Bestseller List.

Women's Health

2005: Women's Health Launches.

Flat Belly Diet

2008: Flat Belly Diet sells more than one million copies.

Wheat Belly

2013: Wheat Belly sells more than one million copies.

  • 1930
  • Rodale Manufacturing, a maker of electrical wiring devices, moves from New York City to a former silk mill in Emmaus, PA; J.I. Rodale establishes a publishing business.
  • 1937
  • Rodale Press publishes its first major book, Verb-Finder, a "storehouse of words," edited by Professor Kingsbury M. Badger of Muhlenberg College.
  • 1940
  • J.I. Rodale buys a 63-acre farm in Emmaus, PA; becomes acquainted with, and excited about, Sir Albert Howard's ideas on the connection between soil and health.
  • 1942
  • Eager to share his experience from his Emmaus farm with the public, J.I. Rodale publishes Organic Farming and Gardening.
  • 1950
  • Prevention begins publication; the first issue, entirely about polio, attracts 50,000 subscribers.
  • 1951
  • Bob Rodale is named President of Rodale Press Inc.
  • 1971
  • J.I. Rodale dies. Bob Rodale becomes Chairman of Rodale Press Inc.
  • 1978
  • Rodale acquires Bicycling, which began as American Cycling newsletter in 1964. Bob Rodale assumes his new role of Chief Executive Officer.
  • 1983
  • Rodale Press Inc. becomes one of the first large U.S. companies to establish a no-smoking policy.
  • 1985
  • Rodale acquires Runner's World and Cross-Country Skier.
  • 1986
  • The Runner is acquired and merged with Runner's World. Prevention tests a new concept, Men’s Health.
  • 1987
  • Rodale acquires Mountain Bike.
  • 1990
  • Bob Rodale dies in a traffic accident in Moscow. His wife, Ardath Rodale, is named Chairman and CEO of Rodale Press Inc.
  • 1993
  • Rodale begins its international expansion with the launch of Runner's World UK. Runner's World South Africa and Germany follow soon after. Direct-market sales of The Doctor's Book of Home Remedies are introduced in the United Kingdom and France.
  • 1994
  • Rodale Books establishes offices in the United Kingdom. Men's Health Latin America becomes the magazine's first international edition.
  • 1999
  • Rodale Inc. replaces Rodale Press Inc. as its corporate name. Rodale Inc. is named one of Fortune 's "100 Best Companies to Work for in America."
  • 2000
  • Working Woman magazine names Rodale Inc. one of the nation's “Top 500 Women-Owned Businesses." Picture Perfect Weight Loss becomes Rodale's first New York Times bestseller.
  • 2001
  • Organic Style begins publication. Rodale opens a state-of-the-art child-care center with 6,400 square feet of classroom space to accommodate 160 children of Rodale employees.
  • 2002
  • After joining the company in 2000, Steve Murphy is named President & Chief Executive Officer of Rodale Inc.
  • 2003
  • The South Beach Diet becomes Rodale Inc.'s first title to reach #1 on The New York Times Best Seller list with 5 million copies in print by the year's end. Rodale expands its international footprint with new editions of Men's Health in Singapore, Malaysia, Greece, Poland, and China.
  • 2004
  • Rodale Books marks a record year in sales and number of bestselling titles. Pete Rose: My Prison Without Bars becomes Rodale's second #1New York Times bestseller. Grouped with The South Beach Diet and The South Beach Diet: Good Fats Good Carbs Guide, the Rose memoir gives Rodale three national bestsellers in January 2004 alone. Rodale launches men's lifestyle magazine, Best Life.
  • 2005
  • Rodale launches Women's Health.
  • 2006
  • Men's Health becomes the top-selling men's magazine. An Inconvenient Truth, by former Vice President Al Gore, reaches #1 on The New York Times Best Seller list. The company grows its subscription web site business, developing such leading online health properties as Rodale is named “Publishing Company of the Year” by Advertising Age.
  • 2007
  • Maria Rodale becomes Chairman of the Board. Thirteen Rodale books make The New York Times Best Seller list, and the company acquires more than 5.3 million new customers. Working Mother names Rodale to its list of "Best 100 Companies for Working Mothers."
  • 2008
  • and win National Magazine Awards. Rodale Books scores success with Flat Belly Diet!, which sells more than one million copies, and Intellectual Devotional: Modern Culture.
  • 2009
  • Maria Rodale is named Chairman and CEO of the company. Women's Health is named “Magazine of the Year” by Advertising Age.
  • 2010
  • Maria Rodale's book Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe launches. Samir "Mr. Magazine" Husni names Men's Health the “Most Notable Launch of the Past 25 Years,” and Rodale Books publishes 14 New York Times bestsellers. Rodale partners with Starbucks to launch a digital channel; launches, an online diet and fitness destination; and Men's Health is one of three magazines to be included on the first iPad. Additionally, Rodale was named to the Dave Thomas Foundation for Adoption's 2010 “Best Adoption-Friendly Workplaces” list.
  • 2011
  • Al Gore's Our Choice book app wins an Apple Design Award. Rodale published 14 New York Times bestsellers, including The Kind Diet by Alicia Silverstone and Onward by Howard Schultz.
  • 2012
  • Rodale publishes seven New York Times bestsellers, including Wheat Belly by William Davis, MD and The Hunger Fix by Pam Peeke, MD. reaches 10 million unique visitors.
  • 2013
  • Rodale's®, a first-of-its-kind e-tail store for responsible shopping, launches to help shape the future of conscious consumerism. Scott Schulman is named President of Rodale. The Honest Life by Jessica Alba and Recipes from My Home Kitchen by Christine Ha are among eight New York Times bestsellers published by Rodale this year. Women's Health earns a spot on Advertising Age's A-List.
  • 2014
  • Rodale launches its 100th international edition. Bicycling makes its debut on Advertising Age’s Magazine A-List; Women’s Health earns a spot on the coveted Adweek Hot List; New York Times Best Seller Thug Kitchen is released (and has remained on the NYT Best Seller list for more than six months).
  • 2015
  • Rodale launches Rodale's Organic Life, a new magazine for living naturally in the modern world;, a digital vertical for those looking to improve their health through clean eating; Zelle, a running site for women by women; and Rodale U, an online learning platform.