Key European Markets Expand Women’s Health’s Footprint to 23 Editions Worldwide, Spanning 42 Countries
NEW YORK (May 2, 2013) – Rodale Inc. today announced the continued international expansion of Women’s Health, one of the industry’s fastest-growing women’s lifestyle brands, with three new editions launching in European markets: Women’s Health Netherlands, Women’s Health Poland and Women’s Health Spain. Today’s announcement brings the number of global Women’s Health editions to 23, across 42 countries.
“We are in the perfect position to expand such a relevant brand with our global partners,” said Rob Novick, Senior Vice President, Rodale International. “Women’s Health performed well out of the gate in several international markets, which has allowed us to develop their global business quickly and confidently.”
Motorpress-Rodale, a joint venture created by Rodale Inc. and Motorpress Iberica and publisher of Men’s Health Spain and Runner’s World Spain, will publish Women’s Health Spain. “The launch of Women’s Health in Spain will help Motorpress-Rodale strengthen its market position in the lifestyle segment,” said Alberto Saborido, the company’s CEO. “With Men’s Health and Runner’s World well-positioned for over 11 years, the Women’s Health launch will cover an untapped niche in a very tough market: Women’s growing need for physical and emotional health information.”
Women’s Health Poland will expand Rodale’s partnership with Motor-Presse Polska, publisher of Men’s Health Poland and Runner’s World Poland. “It is no surprise that we are very enthusiastic to be launching Women’s Health,” said Krzysztof Komar, the publishing partner’s CEO. “This year marks the 10th anniversary of Men’s Health Poland, which has been the number one magazine in the Polish market for the past two years. Moreover, we have been publishingRunner’s World for five years, also number one in its set. We have no doubt that Women’s Health will also be a great success.”
Luc van Os, Chief Executive Officer of Hearst Magazines Netherlands, the leading publishing group for lifestyle magazines in the Netherlands and publisher of Men’s Health Netherlands, said: “We see significant potential for Women’s Health in the Netherlands. The brand’s global success, coupled with the success we’ve experienced with Men’s Health, points to a great foundation for growth.”
The brand’s U.S. edition, led by VP/Editor-in-Chief Michele Promaulayko and Publisher Laura Frerer-Schmidt, is posting impressive circulation and advertising sales growth. Single copy sales increased +9.2% during the second half of 2012 and 2013 ad pages January - May increased +24%, and included two record revenue issues.
Since launching in the U.S. in 2005, Women’s Health has expanded to new countries around the world at a notable pace. The brand has a presence in key markets worldwide including Australia, Brazil, China, Germany, India, Indonesia, Mexico, Philippines, Russia, South Africa, Thailand, Turkey, UK and Vietnam.
About Rodale Inc. Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com, the company continues to find new ways to connect audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.
Director, Communications & Special Projects, Women's Health