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Golden Goose to Work With Men’s Health Magazine to Develop European Licensing Program

Brand licensing consultancy, Golden Goose, has been appointed by leading magazine brand Men’s Health, as their exclusive licensing agency for Europe.

Men’s Health is the world’s largest men’s magazine with 40 editions in 45 countries making it the number 1 source of information for and about men. With 16 European editions reaching a monthly readership of over 8M, Men’s Health outsells GQ and Esquire magazine combined in the UK. In addition the Men’s Health website achieves 42M page views a month.

The typical Men’s Health reader is 32 with a high powered job and single, making them an aspirational, health conscious audience looking for advice on fitness, nutrition, technology, fashion and grooming. Rob Novick, Senior Vice President, International at Rodale Inc. the owner of Men’s Health said “Men’s Health is an international publishing phenomenon and we are confident that, with their understanding of brands, very strategic approach and experience in fitness, nutrition and health, Golden Goose will quickly establish a significant licensing program for the Men’s Health brand across our strongest European markets.”

Golden Goose Managing Director, Adam Bass, said: “Health and fitness are going to be even higher on the agenda in the next few years, and these Men’s Health licensed products will provide fitness and health conscious men with the tools they need to look and feel better about themselves.”

New products planned in January 2014 include a complete range of fitness equipment and nutritional products, with a broader range of products in development thereafter.

Golden Goose Account Director, Antonia Habdank said “We are committed to working very closely with the local publishing & editorial teams in each European market as this will be crucial in developing the right product for the right consumer”. Account Director, Martin Clark added “We have several exciting deals in the pipeline and retailer initiatives in development, which will be enhanced and maximized through strategic editorial support”

About Golden Goose Golden Goose is a European brand licensing consultancy established in 2002 to help corporate brands develop best-fit licensing opportunities. Based in London the company balances a strategic approach with a professional execution, offering a range of services from brand strategy development through to full service licensing representation. Other clients represented by Golden Goose are Flymo, Maison Blanc, RSPB and Tetley.

About Men’s Health Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands and provides more than 12 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 47 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com , and get instant updates on Twitter (@MensHealthMag ) and Facebook ( Men’s Health).

contacts

Senior Director, Communications

Bethridge Toovell

212-573-0214