Murphy joins Rodale from Nike, where she most recently served as a North America Digital Brand Director
EMMAUS, Penn., NEW YORK, NY – August 18, 2016 – Rodale Inc. has named Jessica Murphy Managing Director of Runner’s World, the world’s largest and most influential media brand in running.
In the newly created role designed to expand Runner’s World’s footprint, Murphy will develop, evaluate and execute new business opportunities for the brand, including strategic partnerships, content marketing and new products, and event and training offerings. She will report to Chairman and CEO Maria Rodale.
Murphy joins Rodale from Nike, where she most recently served as a North America Digital Brand Director. Previously, she was a Content and Partner Lead at LinkedIn, where she led a team of global content marketing consultants and launched their first content partner program. Prior to that, she was an Integrated Account Director at The Atlantic, leading all Midwest sales across the brand’s properties in print, online and events. She started her media career at Starcom Worldwide.
“With diverse accomplishments across digital and print media, an entrepreneurial spirit, and a knack for driving progressive business operations, Jessica possesses a unique blend of skill sets,” said Rodale. “As an ambitious, talented brand marketer who is also deeply involved in the running community, she will be an asset when it comes to anticipating partner needs and conceptualizing multiplatform brand offerings as we continue to expand Runner’s Worldproducts and experiences.”
Murphy – a 12x marathoner and 2x ultra-marathoner – is also the co-founder of BibRave.com, a consumer-facing race review site that delivers content to a large and influential online running community and provides marketing solutions for races and running brands.
Said Murphy, “I’m delighted to join the Runner’s World team at such an exciting time! The brand is stronger than ever, and as the running and media landscape evolve, there will be even more opportunity for Runner’s World to re-imagine how we serve runners.”
Murphy graduated from the University of Illinois with an M.S. and a B.S. in Advertising. She will split her time between Portland, OR, (where she currently lives) and Rodale’s Emmaus and New York offices.
About Rodale Inc. Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale's®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit RodaleInc.com and follow us at @RodaleInc.
Vice President, Corporate & Brand Communications