Two New Markets Expand Women’s Health’s Footprint to 28 Editions Worldwide, Spanning 54 Countries
Rodale Inc., the world’s leading healthy lifestyle media company, announced the continued international expansion ofWomen’s Health, with two new editions launching: Women’s Health Croatia andWomen’s Health Malaysia. Today’s announcement brings the number of global Women’s Health editions to 28, across 54 countries.
Both Women’s Health Croatia and Women’s Health Malaysia will launch the April 2015 issue (on newsstands mid-March). Women’s Health Croatia will be published by S3 Mediji d.o.o., a new Rodale partner. “Women’s Health will be a fresh and modern magazine for Croatian women and we see significant potential for its success,” said Toni Moškov, CEO of S3 Mediji d.o.o. “We are convinced that this magazine is poised to thrive and make a real difference in the Croatian market.”
Women’s Health Malaysia will expand Rodale Inc.’s partnership with Mongoose Publishing, publisher of Men’s Health Malaysia since January 2014. “Women’s Health Malaysia is a quality lifestyle brand that will resonate with and inspire the modern Malaysian woman who likes to be stylish, healthy, and needs a smart place to turn for advice on living well,” said Graham Paling, Group CEO, Mongoose Publishing. “We are putting together a dynamic magazine and digital platform that will lead the market and deliver high value to our partners and readers.”
“We are thrilled to be expanding the Women’s Health brand with our global partners in Croatia and Malaysia,” said Rob Novick, Senior Vice President, International, Business Development & Partnerships. “Interest in health issues is continuing to explode around the world and we see significant potential for theWomen’s Health brand by furthering our partnership with Mongoose Publishing and fostering a new relationship with S3 Mediji d.o.o.”
The brand’s U.S. edition, led by Editor-in-Chief Amy Keller Laird and Publisher Laura Frerer-Schmidt, continues to post impressive circulation, advertising sales and digital growth. To date, the magazine is outpacing its previous year’s performance with pages and revenue up +3% and +7% respectively (Jan-Apr '15 vs. Jan-Apr '14). The magazine has received numerous industry accolades, including being named to Adweek’s annual Hot List in 2014 as “Hottest Health/Fitness Magazine—Women,” marking its third time being included on the list. Women’s Health also received its third consecutive ASME National Magazine Award nomination in 2015 in the “General Excellence, Active Interest” category; it won the ASME of General Excellence in “Fashion, Service, and Lifestyle” in 2012.
Since launching in the U.S. in 2005, Women’s Health has expanded to new countries around the world at a notable pace and now boasts a record-high global readership of 34 million. In 2014 alone, four new editions debuted in Greece, the Middle East, Portugal and Sweden. The Women’s Healthbrand has a presence in key markets worldwide including Australia, Brazil, China, Germany, India, Indonesia, Mexico, Netherlands, Poland, Russia, Spain, South Africa, Thailand, Turkey, UK and Vietnam. Women’s Health editions in South Africa, the Netherlands and Australia were all named “Launch of the Year” in their respective markets.
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Rodale’s Organic Life and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale's®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit RodaleInc.com and follow us at @RodaleInc.